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What is Google Adwords Certification Program

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What is Google Adwords Certification Program?

Google Certification Program is a program through which an individual can earn one of the most valuable status of being a google adwords qualified individual or a company can earn a google adwords certified partner status. Google Adwords Certification wiil show your knowledge, skills and proficiency in google adwords latest tools and it will show that an individual or a company know how to design, implement and manage an adwords campaign and they will use best practices and techniques and follow google adwords policies and guidelines which is one of the most important thing in eyes of Google.
Google has launched two types of certification program for Adwords:
  1. Individual Qualification.
  2. Company Certification.

Individual Qualification

Individuals who want to add more value to there resume or an individual who want learn google adwords and get certified can study and get Google Adwords Qualified Individual also known as Google Adwords Professional.
What value does individual qualification brings :
  • You get detailed knowledge of Google Adwords.
  • While studying you will have hands on experience on Adwords tools while practicing.
  • Globally acknowledged google awords certificate which means that you have all the knowledge and skills for a good google adwords professional.
Eligibility criteria for earning Individual Qualification:
  • Pass minimum two exams.
  • First is mandatory “Google Advertising Fundamentals Exam”.
  • Second you have to clear one of the three Advanced Exam: “Search Advertising Advanced Exam” or “Display Advertising Advanced Exam” or “Reporting and Analysis Advanced Exam”.

Company Certification

Company that wants to show that they have all the knowledge, experience and skills in managing Adwords accounts want to gain the valuable Google Certified Partner status.
What value does Certified Partner status brings to a company:
  • Google Certified Partner badge.
  • Your profile in Google Partner Search where potential customers can find you.
  • Opportunities to attend exclusive Google events.
  • Training to improve performance across search and display networks.
  • Marketing support that will help you promote Adwords and your services.

Eligibility criteria for earning Company Certification :
  • Your company must have managed at least US $10,000 spend over 90 days (to be counted from the day the Adwords account is added to your MCC) and you should invest atleast on 60 days out of 90 days period.
  • Have atleast one adwords individual qualified employee.
  • Accept and note terms and conditions of google.
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